THE INSPIRATION
AS A FORMER IN-HOUSE DIGITAL MARKETING MANAGER FOR AN ULTRA-LUXURY HOTEL, I KNOW HOW COSTLY A BAD VENDOR RELATIONSHIP CAN BE. ALL TOO OFTEN, WE FIND OURSELVES OVERYPAYING FOR A SERVICE SIMPLY BECAUSE RETURN CAN BE DIFFICULT TO QUANTIFY IN THE WORLD OF DIGITAL MARKETING AND BRAND MANGEMENT, BUT THERE’S A BETTER WAY. THE AIM OF THE KENJI COLLECTIVE IS TO BE A FORCE FOR GOOD IN THE MARKETING CONSULTANT AND SEO MANAGEMENT MARKETPLACE THROUGH TARGETED CONTENT CREATION, THOUGHTFUL WEBSITE DESIGN, AND STRATEGIC ON-PAGE OPTIMIZATION.
the work
WEBSITE DESIGN
Responsive Design to Effectivly Communicate Brand Story
On-page Content Driving Toward Conversions
INBOUND STRATEGY
Email Marketing + Database Management (eCRM)
Paid Search Advertising (SEM)
Search Engine Optimization
CONTENT CREATION
Branded, Lifestyle Content Designed to Evoke Emotion
Certified Drone Pilot + Professional Videographer
EDITORIAL
Tell The Brand Story Though Written Word
Team of Writers Creating Diverse + Unique Content
HOLISTIC MARKETING STRATEGY
Create and Implement Content-Driven Strategic Plan Tailored to The Brand
VISUAL IDENTITY
Design and Establish Consistent Look + Feel Across Brand Touch-points
Art Direction + Photo Styling
THE FOUNDER'S STORY
BUILT BY FAMILY, INSPIRED BY FRIENDS AND CREATED FOR PEOPLE, THE KENJI COLLECTIVE IS AN EXTENSION OF ME, ANDY. THE FOUNDATION OF CONSTANT GROWTH, MORAL DECISION MAKING AND SOLID WORK ETHIC WAS SET EARLY IN LIFE BY MY PARENTS. I BUILT UPON THAT BY SURROUNDING MYSELF WITH A STRONG PEER GROUP. AT FIRST, THEY JUST PUSHED ME TO BE BETTER IN OUTDOOR ACTIVITIES – THAT SOON TRANSITIONED INTO OTHER AREAS OF OUR LIVES AND INSPIRED THE KENJI COLLECTIVE. IT INSPIRED ME TO LEVERAGE MY PROFESSOINAL EXPERIENCE WITH MY PERSONAL PASSIONS TO CREATE REAL VALUE FOR BRANDS THROUGH HOLISTIC STRATEGY AND AUTHENTIC STORYTELLLING.
DURING HIS TENURE AT A BOUTIQUE LUXURY HOTEL, ANDY HELPED TO EXECUTE A FULL SCALE REBRAND, FROM PHYSICAL TOUCHPOINTS TO A COMPLETE WEBSITE REDESIGN. THE SKILLS AND EXPERIENCE GAINED WERE THEN LEVERAGED INTO GROWING DIGITAL ADVERTISING REVENUE TO OVER $1.5 MILLION FOR A BLENDED RETURN ON AD SPEND (ROAS) OVER 22%, IN ADDITION TO GROWING ORGANIC SEARCHES BY OVER 60% FOR TWO CONSECUTIVE YEARS. THIS WAS ACCOMPLISHED THROUGH STRATEGIC EXECUTION OF DISPLAY AND SEARCH ADVERTISING CAMPAIGNS, AND SAVVY SEARCH ENGINE OPTIMIZATION (SEO). HE THEN FOUNDED A HOLISTIC DIGITAL MARKETING AGENCY TO PROVIDE OWNERS WITH AUTHENTIC DIGITAL MARKETING SOLUTIONS.
The Mission
TO PROVIDE STRATEGIC DIGITAL MARKETING SOLUTIONS WITH AN AUTHENTIC BRAND STRATEGY. OUR SERVICES INCLUDE WEBSITE OPTIMIZATION FOR USER EXPERIENCE AND ORGANIC SEARCH RANKINGS, REFINING IN-BOUND SITE TRAFFIC THROUGH SOPHISTICATED GOOGLE ADWORDS CAMPAIGNS, CREATING CONTENT FOR WRITTEN AND VISUAL WEBSITE ASSETS, AND DESIGNING A DIGITAL MARKETING STRATEGY TO IMPLEMENT OVER BOTH SHORT- AND LONG-TERM TIME HORIZONS.
WE OFFER FREELANCE WRITING SERVICES AND FREELANCE DIGITAL MARKETING SOLUTIONS LIKE LOCAL SEARCH ENGINE OPTIMIZATION AND EMAIL MARKETING MANAGEMENT, BUT WE HAVE A MORE IMPORTANT MISSION WHICH IS TO HELP BRANDS DISCOVER THEIR TRUE WHY – WHY, BEYOND MAKING MONEY, ARE THEY IN BUSINESS? THROUGH ANSWERING THAT QUESTION, BRANDS GAIN BETTER CLARITY TO MAKE BUSINESS DECISIONS AND DRIVE THEIR POSITIONING STATEMENT.
ALL EXPERTS IN THEIR OWN RIGHT, EACH PARTNER IN THE KENJI COLLECTIVE BRINGS A UNIQUE SKILLSET TO THE TABLE — FROM AREAL DRONE VIDEOGRAPHY TO WEBSITE DESIGN AND ON-PAGE OPTIMIZATION — FROM ENGAGING WRITTEN CONTENT CREATION TO LOGO DESIGN AND VISUAL IDENTITY. THE ABILITY AND MOTIVATION TO HELP BRANDS AUTHENTICALLY TELL THEIR STORY IS WHAT UNITES THE PARTNERS, BUT THIS FIRM PROMISES TO EXPERIMENT, TAKE RISK, AND THINK DIFFERENT SO CAVEAT EMPTOR AS THIS APPROACH WILL NOT FIT ALL.
The Founder’s blog
READ ABOUT THE FOUNDER'S INSIGHTS ON THE JOURNEY OF PERSONAL GROWTH, BACKED BY PSYCHOLOGY AND PHILOSOPHY, DESIGNED TO INFORM AND INSPIRE. READ THE MOST RECENT POSTS USING THE BUTTON BELOW AND IF YOU LIKE WHAT YOU SEE, SUBSCRIBE TO THE FOUNDER’S NEWSLETTER.
